NN Music Video of the Week: “DAMN RIGHT” by Snotty Nose Rez Kids
Snotty Nose Rez Kids - the duo of Young D and Yung Trybez – are thrilled to share their new single and video, “DAMN RIGHT.” The track, which begins with a solitary and spooky reverb-drenched guitar riff, expands into a full-fledged verbal attack with top-notch production, the kind of which we’ve come to expect from the Polaris Prize-nominated and JUNO Award-winning indigenous hip-hop group.
The fantastic music video features Snotty Nose Rez Kids nodding to the famous album covers, performances, press conferences and recent "Get Back" documentary of The Beatles, and was directed by Sterling Larose. “DAMN RIGHT” follows on the heels of the recently-released singles “TRENDSETTER” and “I’M GOOD,” the title-track of the group’s upcoming LP, I’M GOOD, HBU? due for release on December 2nd. Pre-save the album on your preferred streaming service HERE.
The group is also pleased to share details of upcoming North American tour dates, including a show on December 7th and 8th in Brooklyn, NY at Purgatory.
The “DAMN RIGHT” video concept started with one line that Young D put in the song, "We Native Beatles, Bro." Working with frequent collaborator, director Sterling Larose, the video took shape. The video maps The Beatles iconography (various album covers, controversial press conferences, the Get Back/Let It Be sessions from Peter Jackson's 2021 restored footage documentary, their final rooftop performance of 1969, The Ed Sullivan Show performance) but places Young D and Yung Trybez at the center as the subjects. Shot in a mix of digital and 16mm, the video steers away from parody, and instead showcases SNRK in these iconic moments playing themselves, showcasing their uniqueness.
Director of the video, Sterling Larose, stated, “The goal of this video was to remix the iconography of the Beatles and make it home for SNRK. A journey through an alternative timeline. This approach allowed us to choose where to be very accurate and where we could reinterpret. It was very fun finding that balance.” The group's Young D wrote, "This was our most ambitious video yet. Multiple day shoots, big cast, ton of locations. We brought the 'Native Beatles' to life!" Finally, Yung Trybez said, "We decided to create a video concept around Young D's line, 'We Native Beatles, bro," and step into the iconic moments from their time and make it our own. From the fits to the cast to the camera and editing techniques, the whole thing came to life just how we wanted."
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