SymphonyOS and UnitedMasters Join Forces to Grow Artist Fan Bases With Automated Marketing
UnitedMasters artists can now unlock discounted access to SymphonyOS’s AI-powered marketing operating system
SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with the leading software and services platform for independent artists UnitedMasters to deliver smart automated music marketing tools to artists, generating music exposure that matters and growing their fan bases. Through this new alliance, all artists who have joined UnitedMasters’ SELECT tier can seamlessly build and execute marketing campaigns to increase their streams and grow sales with access to SymphonyOS tools–with playbooks recommended in real time through the UnitedMasters app.
"Our focus is to empower independent artists to reach their full potential. A key part of that includes promotion, but executing an effective marketing campaign is getting more complex and time-consuming,” says Catherine Zielinski, Head of Strategic Partnerships from UnitedMasters. “With our SymphonyOS partnership, UnitedMasters Select artists can further let tech do the heavy-lifting, so they can maximize their time creating music and doing what they love."
By factoring in an artist’s unique goals and applying music marketing best practices, SymphonyOS’s AI generates and executes complete custom release rollouts–taking into account target audiences, specific channels, and recommended cadence. With insights and content tracking laid out by SymphonyOS in easy-to-read, transparent visualizations, artists can understand their fan bases on a deeper level.
“We recognize that UnitedMasters has built an amazing team and amazing resources for their millions of artists,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “We’re excited for them to be our first partners as we look to bring our technology to creatives everywhere who are looking to grow.”
SymphonyOS and UnitedMasters share a goal of freeing musicians of the time and resources it takes to promote their music, so that they can dedicate all their time doing what they love–creating great music. Now with distribution and promotional tools all in one place, the rollout process is streamlined and headache-free–allotting artists more time and energy to make their music.
About SymphonyOS
SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools.
About UnitedMasters
UnitedMasters is the leading software and services platform for independent artists. Through our unique mix of premium music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures. We fuel the careers of artists like Tobe Nwigwe, Brent Faiyaz and Liana Banks—and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. We connect the 1.9M+ independent artists on our platform with global brands like ESPN, Diageo and Pepsi. These connections are powered by our world class creative talent to propel the commercial success of artists and brands in today's world.