Virgin Music Group has announced a new partnership with rain.Labs, a boutique distribution and integrated label services company founded in 2020, in Accra, Ghana. rain.Labs is dedicated to propelling African talent onto the global stage. This collaboration aims to provide comprehensive support for African artists through digital distribution, marketing, creative production, and brand partnerships, ensuring that their music reaches global audiences and achieves lasting success.

Virgin Music Group, a global independent music distribution and services company, has a history of championing artists worldwide. With the establishment of Virgin Music Group Nigeria in 2023, the company expanded its commitment to the African music industry. Its services include global distribution, streaming strategy, marketing, and artist development, designed to elevate both emerging and established acts.

With offices in Accra and London, rain.Labs is committed to empowering independent and emerging African artists and enabling them to thrive. Its tailored services include digital distribution, PR, streaming strategy, and creative production. With its expertise in the African music landscape, the partnership with Virgin Music Group enhances rain.Labs' ability to reach over 128 digital streaming platforms, including Spotify, Apple Music, Boomplay, YouTube Music, and Audiomack.

rain.Labs’ roster includes Joey B, Cina Soul, Baaba J, MAUIMØON, Kofee Bean, Ess thee Legend, and AD DJ, all of whom will benefit from Virgin Music's global network. Together, the partnership aims to deliver impactful campaigns and sustainable pathways for artists to reach their full potential.

Albert Donkor, the co-founder and lead of rain.Labs, expressed his enthusiasm: “This partnership marks an exciting chapter for African music. Virgin Music Group’s proven track record and global reach align perfectly with our mission at rain.Labs. We trust this is the right time to elevate African talent to new heights and are eager to see the impact this collaboration will bring.”

Olukorede ‘Kay’ Ikazoboh, Managing Director of Virgin Music Nigeria, shared her perspective: "rain.Labs is a well-established entity with a deep understanding of Africa’s music landscape. At Virgin Music Group, we are proud to collaborate with a company of this calibre. Together, we aim to harness rain.Labs' full potential and continue to develop innovative pathways for African artists to shine globally."

About Virgin Music Group

Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels, artists and entrepreneurs who want to succeed. www.virginmusic.com