Watch “The Switch”, the Newly Released Short Film by Ricci Bamboo
“How long do you expect the conforming to go on when you legally get away with murder in daylight?"
This chilling quote from Ricci Bamboo's single "The Switch" only scratches the surface of the horrors, injustices, and systemic racism Black lives have endured for far too long.
For an artist so powerful and compelling, creating an anthem for his people was a must. "The Switch" is more than a song. It's a movement of racial justice, awareness, and righting the wrongs of the past that have continued to linger in the present day.
The song's visualizer brings those themes to life with powerful protests with signage that reads statements like "Stop Killing Us," "No Pride In Genocide," and "Mental Health Not Corporate Wealth." The empowering and factual spoken word stares you dead in the face with concepts that make you realize the extent of how corrupted our society is.
When you think of Ricci Bamboo, think of an artist who knows how to command your attention. He is a true product of his Toronto roots, Miami upbringing, and West Indian background, having grown up with a diverse musical palate that ranged from dancehall and soca to reggae and chutney.
Growing up wasn't always sunshine and rainbows, but that taught Bamboo to be tough, bold, confident, and unapologetic with everything he does. He's a unique force within our industry, with conceptual, relatable messages to share.
"Music has always been used as a form of entertainment and an influence. Regardless of what your message is, you're influencing people. Their moods, their belief systems…you're influencing something in their life," says Bamboo.
Ricci Bamboo creates music that immortalizes life themes and preserves them for future generations to acknowledge, cherish, and relate with. His music is a treat for the ears, and his messages are timeless. "The Switch" is no exception.