Beyond Streaming: FreshTunes Gets Music to the Creator Economy With New Network Expansion
FreshTunes, the leading freemium artist services company, has concluded several key technical integrations to provide music to services and platforms entwined with the creator economy. This expansion demonstrates FreshTunes’ commitment to take music beyond streaming, into new and potentially beneficial areas where more and more music is being used and discovered.
These include:
Canva, the online design powerhouse that allows creatives and creators to sync music to presentations and videos;
Snap, the mixed-reality social media platform popular among younger users;
Soundtrack Your Brand, the in-store music service for retail and other businesses;
Turntable, an online platform for hosting virtual DJ sessions and music-centered social moments;
CODA, a music service with a different approach to highlighting and paying artists.
“FreshTunes has long embraced music’s role outside of pure listening platforms like the leading DSPs,” explains Andrew Rudetskih, COO of FreshTunes. “We got our start in ringtones, and we have always moved with the times, staying current with what artists need and where their music can have an impact. Music today is about more than streaming, which is why these new partnerships are so exciting.”
Artists who are distributing their music through FreshTunes do not have to do anything to have their music delivered to these new services. It will be submitted automatically and eventually available to billions of daily active users across these new platforms, as well as to curators programming music in thousands of stores, gyms, and hotels.
This will benefit FreshTunes’ partners and their users by expanding the diversity of sounds available. FreshTunes’ catalog represents large swaths of the world’s most vibrant music scenes, territories often underserved by other distributors and artist services companies. Thanks to its affordable and customizable freemium model, artists from everywhere can get their music into the global ecosystem, now including a wider range of uses.
“Music is an integral part of the creator economy. As media and social experience online evolve, music will play a key role,” reflects Rudetskih. “We want to ensure that all artists can have access to this evolution by connecting the best platforms out there that are operating in that space.”
About FreshTunes
FreshTunes (freshtunes.com) is an artist services platform that has encouraged a community many music companies forget: The vibrant world of artists from less income-rich markets who deserve the same premium level of service as their wealthier counterparts. With large and growing bases in Latin America, Eastern Europe, and now North America, attracting artists from 140 countries, FreshTunes offers a radical new perspective on how to make the music business work for musicians everywhere.