Preparation (8-12 weeks before release)

• Finalize music and visuals:

  • Master your song for streaming platforms (high-quality WAV file).

  • Finalize music video editing and ensure technical specs are met for platforms.

  • Design high-resolution cover art.

  • Obtain ISRC code and register with PRO/publishing admin.

• Set a release date and strategy:

  • Choose a strategic release date considering industry trends and competitor releases.

  • Plan pre-release build-up and teasers.

• Marketing & Promotion:

  • Update your artist bio and press kit with fresh information and visuals.

  • Pitch the song and music video to music blogs, magazines, and relevant media outlets.

  • Create engaging social media content (teasers, snippets, behind-the-scenes).

  • Build an email list and start a pre-save/pre-order campaign.

  • Run targeted online ads on social media and streaming platforms.

  • Engage with fans and influencers online and offline.

  • Partner with other artists or brands for cross-promotion.

• Distribution & Optimization:

  • Choose a digital distributor to upload your music to streaming platforms.

  • Submit the song for consideration to Spotify playlists and music blog curators.

  • Create a smart link or landing page for easy access to the song or music video across platforms.

  • Optimize song metadata with relevant keywords.

Pre-Release (4-8 weeks before release)

• Ramp up social media activity:

  • Share exclusive content, interviews, behind-the-scenes glimpses.

  • Host contests and giveaways to generate excitement.

  • Partner with influencers for promotional posts and reviews.

  • Launch pre-save/pre-order campaign with incentives.

• Secure media coverage:

  • Follow up with media outlets who expressed interest.

  • Issue press releases and artist interviews.

  • Participate in online radio interviews and YouTube live streams.

Release Day & Beyond

• Post release content:

  • Share your music video and song on all platforms with engaging captions.

  • Thank your fans and collaborators for their support.

  • Respond to comments and reviews actively.

  • Monitor streaming and social media analytics.

  • Continue music promotion efforts across all channels.

Bonus Tips for Music Promotion

Create high-quality content: Invest in professional visuals and engaging press release type material.

Stay authentic and connect with your audience: Share your story and passion.

Utilize music marketing tools: Leverage data and analytics to optimize campaigns.

Engage with industry professionals: Network and build relationships.

Be patient and persistent: Building a successful music career takes time and effort.

Check out the Music Submission Toolkit for our list of recommended tools you should use during the Preparation, Pre-Release, and Release Day stages.