Fans Become Co-Producers in Groundbreaking Label Launch of Fankee
Fankee, the world's first community-driven music label, announces its official launch, introducing a revolutionary model that transforms music fans into co-owners and record executives. Founded by Italian CEO and entrepreneur Giacomo Pellegrini and Dario Pozzi, Fankee aims to redefine the rules of music promotion by leveraging a unique blend of technology and innovative marketing strategies.
Fankee's groundbreaking approach allows artists to accelerate their breakthroughs in the music industry by harnessing the passion of their fanbase. In this model, fans aren't just listeners – they receive a fair share of the music's royalties, creating a supportive community that directly benefits from the success of the music they champion.
"Social media now defines what becomes a hit, and who rules social media? The community," said Pellegrini, CEO and founder of Fankee. "We're empowering fans to not only promote the tracks they love but to own a part of them, turning their passion into an asset."
Since its soft launch in May 2024, Fankee has already demonstrated impressive results:
First contest: 15 tracks from emerging producers generated 350,000 streams (25 times their usual performance on DSPs) and 30 million social media interactions.
Second contest: 32 tracks achieved 500,000 streams in just 21 days, with 2.5 million social media interactions.
Fankee's innovative model addresses a critical gap in the music industry. While major labels often operate like private equity funds, focusing on accelerating already established acts, Fankee acts as an accelerator for emerging talent. "We're like a Y Combinator for music—empowering artists before they hit mainstream traction, allowing fans to invest in that success," Pellegrini added.
The platform's core offering is its music contest, where artists and music lovers can experience Fankee's full value proposition. This "sandbox" environment is where potential hits are born, with everyone playing a part in their creation and promotion. Co-founder Dario Pozzi, a prominent EDM music producer from the '90s and early 2000s, brings valuable industry experience to the team. Together with Pellegrini, they've built a platform that not only benefits artists but also empowers fans to turn their musical passion into a tangible asset. "It's not just about listening, it's about turning your passion into something valuable," said Dario. "In Fankee, every fan has the power to transform a song into a hit they can own."
As Fankee continues to grow, it aims to democratize talent and spark a revolution where artists and music lovers can craft the future of music together. With passion as its currency, Fankee is breaking down barriers and ensuring every tune has the chance to leave its mark on music history. For more information about Fankee and how to participate in upcoming contests, please visit: https://fankee.co/music-lovers
About Fankee
Fankee is the world's first community-driven music label, revolutionizing the industry by transforming passionate fans into co-owners and promoters of the music they love. Founded by Italian entrepreneurs Giacomo Pellegrini and Dario Pozzi, Fankee leverages cutting-edge technology and innovative marketing strategies to redefine music promotion, giving emerging artists a real chance to break through in today's competitive landscape. Fankee empowers fans to actively participate in the success of their favorite tracks, earning royalties and turning their passion into a tangible asset. By democratizing talent discovery and promotion, Fankee is crafting a new future for the music industry where artists and fans collaboratively shape the hits of tomorrow.