3 Best Practices for Social Media Music Promotion

Promoting your music on social media often feels like a fool’s game. You’re putting hours into cutting and editing posts that let your songs speak for themselves, but the attention you get in response just isn’t what you were hoping for.

You need an online presence though, and you need to build a portfolio for both fans and record producers alike to get involved with.

But if you’re at the stage where it feels like all this effort is going to waste, we’ve got three best practices to check out. Sharing your sound will always be important, but if the numbers are getting you down, these methods could help.

1. Make Your Posts Easy to Share

You may have a dream of going viral one day, in much the same way an artist like Lil Nas X once did, but these success stories don’t tend to happen without some viral marketing finetuning.

Indeed, any song you want to promote has to be attached to a post that’s easy to share. You have a target audience, of course, but if the post has broader appeal, more people are going to hit that share button.

Some artists do this by asking their followers to ‘make their music dreams come true’, which plays on that emotional thread we all have. Other artists jump on trends and tie them into their music production story, or the background of the album they’re putting out.

Either way, they’re using a broader element to advertise their own, specific brand.

2. Provide a Behind the Scenes Look

The music production world is an interesting place, where legends like Clive Davis went from the bottom to the top, and discovered some of the most famous singers on the planet along the way.

If you can provide a behind the scenes look into this world, and let the people know what really goes on and how it works, you play on that curiosity factor.

It’s why an artist like Halsey was able to create a viral moment; they shared their record label’s demand for virality and how that factored into their release schedule and voila! Everyone checked out the video because they were intrigued by this peek behind the curtain.

3. Engage, Engage, and Engage Again

The more you speak to the people who like and comment on your posts, the more likely they are to come back and see what else you have to share. This goes for any and all branding on social media, but for musicians in particular, this is a great personal connection to try and cultivate.

Indeed, when you get a response from an artist that you like, you’re going to feel on top of the world! It’s a simple bit of recognition, and even at the early stages of your career, that’s an invaluable thing to provide.

Promoting music on social media is a long game, but it’s one that can pay off in the end. Use practices like these to see results.