How to go Viral as an Independent Artist on Social Media
Photo credit: Prateek Katyal
Looking to blow up in 2023 as an independent artist with your new song or music video going viral on social media?
There are several ways to increase your chances; below are a few:
Create high-quality music that stands out from the crowd. This can be a unique sound in the genre your music is categorized in, a catchy melody, or a compelling message in your lyrics that coincides with a relevant current event or social issue.
Utilize social media to build a following and establish a fan base loyal to your music brand. Share your music and engage with your fans on platforms like Instagram, TikTok, and YouTube.
Collaborate with other artists and micro-influencers who are willing to share your music and grow with you. This can help expose your music to new audiences and increase your visibility.
Use music streaming platforms like Spotify, YouTube Music and Apple Music to distribute your music and promote your brand.
Play live shows at music conferences, festivals, and local concert venues, and build a fan base through touring, if possible.
Build a strong relationship with your fans on every social media platform you are active on and engage with them consistently.
Leverage search engine optimization (SEO) and other techniques to optimize your website and music for search engines.
Run a music marketing campaign on your social media and website.
Study what has worked for other artists who have gone viral; use their strategies for yourself. Don’t totally cut and paste what they did, but make their success your own by replicating their steps in your two shoes.
The Music Accelerator is a comprehensive directory of music tools, resources and services that can help you find what you need to execute our nine recommendations above. You can get the Music Accelerator HERE.
We also suggest you check out our Featured Tools & Resources, which lists our favorite recommendations for Music Marketing & Promotion, Social Media Marketing, Music Mastering, Graphic Design and more. You can see it HERE.