Openstage Unlocks Artist-Controlled Ticket On-Sales for Acts of All Sizes
Used by Radiohead, Oasis, Bad Bunny, Lana Del Rey, and Hayley Williams for some of the biggest on-sales of the past year, Ticket Unlocks is now available to all artists on Openstage.
For too many fans, the moment they should look forward to the most, getting tickets to see their favorite artist, has become a moment they dread. Access feels arbitrary. Generic presale codes get mass distributed and quickly abused. Bots and scalpers flood the system. Last year alone, more than $3.14 billion left the artist economy, taken by resellers and weakening the overall health of the live music ecosystem.
Ticket Unlocks change that by putting genuine fans first and returning value to the artists, crew, and promoters who make live music possible. With Ticket Unlocks, artists run invite-only sales by giving each fan personalized access tied to their identity. Fans register directly with the artist, who controls participation based on fans’ activity and profile data, then delivers personalized access that unlocks the sale at ticketing providers such as Ticketmaster and AXS.
Radiohead. Oasis. Bad Bunny. Lana Del Rey. Hayley Williams, artists with some of the most anticipated on-sales in the world, chose Ticket Unlocks when it mattered most. Now, that same infrastructure is being made available to every artist using Openstage.
Radiohead used it for their first live shows in more than seven years, building a custom weighted lottery based on fan data that created trust and excitement. Oasis deployed it across every date of Oasis Live ’25, the biggest tour of 2025, setting a record for the most presale signups ever through Ticketmaster. Bad Bunny used it to give 600,000+ attendees verified access to his 30-show Puerto Rico residency, guaranteeing local fans priority through SMS validation.
“Openstage’s fan validation system helps verify human fans and reduce bots and scalpers, giving my fans a better chance to access tickets,” Hayley Williams stated after her recent successful on-sale with Openstage.
“When access is intentional, on-sales stop being a race against bots and start being something fans actually look forward to,” explains Rob Sealy, co-founder and Chief Strategy Officer at Openstage. “Ticket Unlocks gives artists the infrastructure to decide who gets in, run that access through the ticketing platforms everyone already uses, and see exactly who bought, who didn’t, and where demand still lives. That control and visibility now belongs to the artist.”
Ticket Unlocks work by first having fans register directly with the artist through a branded experience the artist controls. These fan profiles are validated to block bots and bad actors before the on-sale begins. Artists choose who gets access. They can prioritize top fans, run lotteries, or send to all, with tiered access artists control. Fans unlock invite-only access at Ticketmaster, AXS, and other existing ticketing partners. Full redemption data shows conversion, untapped demand, and exactly where to focus next.
Starting now, the same infrastructure that powered on-sales for Radiohead, Oasis, and Bad Bunny is now accessible for artists ready to put their fans first. Artists and their teams can learn more and request access at openstage.live/ticket-unlocks.
About Openstage
Openstage is the fan data and marketing platform that helps artists take control of their audience, access, and revenue. From on-sales and presales to merch, fan clubs, and community experiences, Openstage powers direct-to-fan relationships at scale across a fragmented industry. Openstage supports more than 600 artists and 30 million fans worldwide, including Sir Paul McCartney, Bad Bunny, Radiohead, Oasis, Lana Del Rey, and Hayley Williams. https://openstage.live/