SymphonyOS Upgrades AI Marketing Assistant + Announces New Partnership With Groover
Artists at every stage of their journey now have a powerful new marketing tool to guide them: Maestro, the reimagined AI assistant from SymphonyOS. A longtime leader in music marketing automation, SymphonyOS is taking a major leap forward, transforming Maestro from helpful companion into an AI engine uniting strategy, assets, and execution in one place. Maestro communicates in language artists can act on, with guidance that’s laser-focused on helping them get their music heard. As part of a newly announced partnership, Groover’s artist community will be among the first to experience this smarter, more actionable approach to music marketing.
Maestro can write ad copy, generate still and video assets for ad campaigns, game out hypothetical promo moves, or draft an entire release strategy, all in response to artist questions. Like other AI assistants or agents, Maestro is multimodal and conversational. But unlike generalist models, it’s the only AI solution built specifically for music marketing, trained on hundreds of thousands of campaigns run by SymphonyOS’s 100k+ users. Artists can ask simple questions— “What should I do to promote my single?” “How do I reach more fans in Mexico?”—and start with zero budget as they work toward paid ad and promo opportunities strategically.
Maestro evolved in response to the gap SymphonyOS saw between where many self-managed artists are and where marketing tools and platforms assume they should be: most artists know music, but have no idea where to start to promote it. The assistant weaves together SymphonyOS’s robust ad and promo tools into a powerful guide that lets artists jump in and accomplish more.
“Getting started is overwhelming. But you shouldn’t have to become a marketing expert to grow,” says Chuka Chase, co-founder and Chief Business Officer of SymphonyOS. “With Maestro, artists get clear, in-context guidance on what to do next based on where they are and where they want to go. It is the most advanced AI in music marketing, built to turn creative ambition into real momentum.”
"From the start, we wanted SymphonyOS to be the centerpiece for anyone trying to market online and grow their passions into a business,” reflects SymphonyOS co-founder and CEO Megh Vakharia. “With our latest upgrade, we’re starting to realize our vision in full. We’re incredibly excited to unveil Maestro - the first AI built to be a full service marketing agency for every creator and SMB."
As Maestro rolls out, it complements Groover, where artists gain visibility through 3,000+ curators and tastemakers. Whether it’s a playlist placement or a radio mention in a specific city, Maestro helps artists identify those wins, understand what to do next, and translate them into strategic moves — like targeted ads, fan outreach, or localized promotion.
Groover can also be a powerful tool for SymphonyOS artists looking to get their music heard and grow their fanbase. By connecting artists directly with labels, media, radios, and music industry professionals, Groover’s innovative platform offers a way to get in touch with music industry pros and receive real feedback and opportunities for their music. Complementing SymphonyOS digital marketing campaigns, Groover offers the possibility to build strong relationships within the music community.
“This partnership is truly complementary, in that Maestro and SymphonyOS can support Groover artists and help them build on the feedback and placements they are getting via Groover,” explains Chase. “Instead of automating, Maestro lets artists activate, to do more and more strategically, with whatever resources they have and build from there.”
“Many of our artists work hard, and sometimes they may need a little extra guidance to take their music to the next level,” notes Dorian Perron, Co-founder at Groover. “Our curator community on Groover and SymphonyOS’s data and AI-powered tools let anyone figure out how to gain traction and then follow through, even if they’ve never run a marketing or promotion campaign before.”
About SymphonyOS
Years in the making, SymphonyOS was started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools.
About Groover
Groover is the music platform that connects independent artists with music industry professionals to accelerate their careers. Our goal is to empower independent artists by providing a platform that connects them with the best curators, radio, media, labels, and other music pros to receive guaranteed feedback and exposure. Over 600,000 artists use Groover to connect with 3,000+ professionals across the globe. Artists have received over 5MM+ pieces of feedback, 1M+ shares (e.g. playlists, reviews) and 1,000+ label contracts - all thanks to Groover!