With PassPass, Scavenger Hunts Turn Into Music Discovery
PassPass, the funtech platform behind giveaways and scavenger hunts nationwide, is kicking off a new initiative, PassPass for Artists. PassPass for Artists is a discovery platform for artists who are hoping to reach more music fans. It is open to all. (Artists and their teams can submit tracks here.)
When artists submit, their tracks will be reviewed by the PassPass team. Approved tracks can then be used across PassPass’ many events and offerings in more than 20 US cities, from San Diego to Nashville to Pittsburgh. Artists can select the dates and cities most important to them. Then they can launch their campaign and watch fans engage.
Thanks to its 2M+ fans, PassPass regularly racks up 100M monthly song plays on Instagram, with more than 2B plays since 2025. Major artists have already tested and loved PassPass for Artists including BigXThaPlug, Chris Young, and many others.
Music is close to PassPass founder and CEO Edgel Groves’ heart. “I’m a musician and former music exec who appreciates what it means to be an artist and work in this business,” says Groves. “We started in Nashville, and we’ve always worked with musicians, along with big brands. We know how powerful our drops can be in boosting a track’s listeners and wanted to open up our audience and capabilities to more talented musicmakers.”
Artists who want to go further can work with PassPass to create a custom campaign or drop that reaches fans in compelling ways unlike any other promo channel. PassPass combines entertainment, finance, and gaming to carve out a whole new category. Instead of bombarding people with what they don’t want, PassPass flips the script on traditional advertising and brand activations. It wins people over with fun, real-life activities that reward them for their valuable time and attention, moments that feel like a party.
“Our tech lets us create these truly memorable moments when people get together and share an experience, even if they are competing to find a prize or cash,” Groves notes. “The soundtrack of those moments matters. It goes deeper than just discovery; we’re creating an artist-fan connection based on good times, a tie that’s one of the strongest.”
About PassPass
PassPass (passpass.ai) is a gamified FinTech platform that turns saving money, earning money, and winning prizes into something fun, social, and accessible. Through games, scavenger hunts, giveaways, AI-powered deal discovery, and real-world activations, PassPass transforms attention into real economic upside for consumers.
Our mission is to replace passive consumption with financial participation. Instead of interrupting people with ads, we reward them for engaging. Instead of extracting value, we distribute it. PassPass creates a new consumer loop—Win. Save. Earn.—where time, attention, and participation translate into tangible outcomes. We believe the future of finance and marketing isn’t transactional—it’s experiential. PassPass is building the system where entertainment, incentives, and money move together, giving people a smarter, more rewarding way to navigate everyday life.