NxtNow Music connects with PassPass CEO Edgel Groves, Jr. in an exclusive interview, diving deep into the story behind the viral giveaway platform. Discover how PassPass was created, why PassPass for Artists is revolutionizing music discovery, and how artists are leveraging it to grow their fanbase faster than ever.

Releasing new music today doesn’t require a massive label budget. With the right selection of high-efficiency tools, you can get your song from your DAW to Spotify and Apple Music for less than $100, while maintaining professional standards in sound and visuals. Here is the step-by-step blueprint for a high-impact, low-cost release.

Music discovery is increasingly moving beyond traditional platforms, with real-world experiences emerging as a new channel.PassPass, known for its viral scavenger hunts and giveaways, has launched PassPass for Artists, opening its platform to musicians and teams looking to reach fans beyond streaming platforms.