It's time to acknowledge that the traditional methods of music promotion are no longer sufficient. While it's worth trying out labels, music blogs, and other classic approaches, it's crucial to stay current with the most effective promotional strategies. And in 2023, that means embracing influencer marketing for music.

Texas based Christian/Conscience rap artist Focus Grigsby has just unveiled his new single “Andy Mineo”, and its accompanying music video. Watch the Dominique Caillier directed clip now.

Global online beat marketplace and platform Airbit has joined the BandLab family. By joining forces with Airbit, BandLab aims to make purchasing beats more accessible and broaden the exposure of their community's beats to a wider audience.

Raleigh based rap artist Shame Gang has just released the official music video for his new single "Get It Started", along with a limited free download of the track via Bandcamp. The Shame Gang x Woosy directed visual has been designated as our Video of the Week.

Japanese indie artist Ayane Yamazaki has entered a new phase with her single "Saturn and Unicorn," which has just been unveiled, and is our Song of the Week.

On February 28th, The MLC will host a series of Instagram Live sessions with inspirational Black founders and changemakers in music. The MLC's "Black History-in-the-Making" Instagram Live Series recognizes three Black founders of forward-thinking organizations that aim to effect change in the music industry through service and/or innovation.

[PIAS], one of the world’s leading independent music companies, have announced a SXSW label showcase at Half Step in Austin, Texas, on Wednesday March 15 (8pm – 2am). The showcase will feature artists signed to both in-house and partner labels Bella Union, Heavenly Recordings, Lower Third and Mute.

YOUR ANGEL — the project of Los Angeles-based singer-songwriter and producer Maddy Boyd — shares her new single “Good Girl,” off her forthcoming album “A Star in the Headlights”, out March 17th. The accompanying "Good Girl" live performance video, which was directed by P.J. Charles, is also out now.

Sam Corbett’s new single is the jangly, simmering, serpentine “You Belong”, which explores the notion of what Corbett calls “imposter syndrome” as a wailing sax elevates the chorus. It will appear on his upcoming debut album due out on April 7th.

With a Tarantino-esque flair, HADEE. portrays the desire to risk everything going up in flames for what he wants, and he does so with a signature cool in his new single “KEROSENE”, which we’ve designated as our NN Song of the Week.

“TAKEOFF”, our latest NN Music Video of the Week, comes to us from the talented Philippines based rap duo Malaya Means Freedom x Saint Jhay. The song itself was produced by Storm Beatz and Enrique Gloria, and the dope visual was directed by T for Alianna Recorda.

Over the last decade, future bass has grown into one of the most popular EDM genres with spearheading artists like Flume, San Holo, and Illenium. Music creation platform Soundation has just released a tutorial which teaches viewers how to create a future bass drop in Soundation’s browser-based DAW.

Red Vox is an alt rock group hailing from NYC, and includes Vinny of Twitch/YouTube fame as Vinesauce. They have just unveiled the video for their driving alt rock tune “Forgetter”, which was shot on location in Staten Island, and stars fan fav "Gnorts".

Creator tech innovations by Ekwe, Synthogy, Myxt, SonicMind, Insoundz, Black♦BT, Riffler, Artiphon, Mitchell Acoustics, ASI Audio x Sensaphonics, Soundbrenner & Endlesss are set to usher in a new era of creative expression at the NAMM Show 2023.

Mix.audio is the new app coming from Seoul-based company Neutune that gives ordinary listeners an intuitive interface for mixing together sounds to make creations of their own. The app helps them build and tweak each element–from beats to stems–with the help of sophisticated AI, then share their creations with other users on the platform.

Cawston returns with their new pop-punk driven single titled “DFYF”. Accompanying the single is a brand new kegstand worthy music video directed by Sean Pierre Pham. This clip is our new Music Video of the Week.

NxtNow Music and Dopecausewesaid connected with Vice, Dorah, Yorgos, and George from the Athens, Greece based band The Velvoids for an exclusive interview to discuss their brand new single “While You Shine”, and much more.

Check out our exclusive interview with Denver based rap artist DD, as we discuss his newly released single/video “Came A Long Way”, produced and directed by @directorave and much more.

Athens, Greece based experimental band The Velvoids have unveiled their brand new single “While You Shine”. Their latest song is a sonic landscape that exists in its own space, digging deep down to deliver.

Check out the dope brand new track entitled “Step” from Los Angeles based rap artist Influence, produced by JD Beats.