Bay Area pop singer-songwriter Xavier Toscano believes that pop music is the essential soundtrack of our lives. Watch his music videos for “You Make Me Feel So Good”, “Keeps It Tight” and "Castles In The Sky”.

The video for "We Dug a Ditch & Laid Down" was directed by Tom Chacra, drummer of The Corrupted Hearts. A true talent and visionary, Chacra came to life on set as the director. The visual is scratchy and sepia-toned as if shot on film on an old video camera.

In the enormously entertaining clip for "MIA," Jor'Dan Armstrong is a celebrity chef commanding the kitchen of a modern home, and 1K Phew is a guru cross-legged in the living room, ready to lead the viewer on a guided meditation.

"Money Is The Drug," Barrington Levy's latest single/video, doesn't point the finger at anybody — he feels the pull, too, and if you're caught in a net made of cash, he's sympathetic. He's just doing what he always does: examining the topic he's singing about with wisdom, compassion, and good humor.

The clip for “Harbor” builds on the success of last year's "S.O.S.," a masterclass in stop-motion animation and visual provocation in which Thiebaud conjured a dreamscape to match the otherworldly quality of the music. While every bit as catchy, "Harbor," by contrast, is a bit more terrestrial, angular, and confrontational.

Jake Thistle is a genial, thoughtful presence in Johnny Servais's video for "Brooklyn Can Wait." The director shoots the star while sitting and strumming on the floor of a typical bedroom in a commuter suburb, reflecting on the choices ahead of him and the price of ambition.

Before the countdown reaches zero, hop on board and watch the music video for "Rocket Man." Directed by DSVX Shots, the flick features raw and stylish shots of The Real Meladee spitting truth. Cruising through the Miami night scene, the artist makes her masterful grasp of her craft look easy.

Take a closer look at TYTE's pre-rap star life with the music video for "Whole 9". Directed by Counterpoint 2.0, the video hits like a short film as we follow TYTE and his crew on a heist. The man knows what he wants in life and music, and he's going to take it by force…

Both Flau'jae and 2Rare are fully in their element in the delightful, colorful clip for "Karma." With the help of lasers and a crew of dancers, they've transformed a brick-walled city warehouse into something resembling a disco. The wilder the floor gets, the more at home they seem.

Grammy nominated, multi-platinum producer Murda Beatz has teamed up with Digital Audio Workstation (DAW), FL Studio to release his new Murda Beatz Platinum Kit exclusively for FL Studio’s new FL Cloud. This new feature comes as part of their 21.2 software version update.

Rock a little harder on this musical voyage with the official music video for Staunch Moderates' "Rolling Stone." The video plays like a time travel adventure, transporting us from decade to decade, back and forth, until we see it all merge in music.

The music video for "I Am" curates a gentle dreamscape of the America that The Noted yearns for, with black-and-white photography by Work and contributor Lane Weinberg. In our journey through the stills, we encounter not just Americans from all walks of life…

Witness SK's talent and metamorphosis in the music video for "Head Case." In the video, director Sean Fleming captures SK trouping around Asbury Park, NJ. Strapped to the roof of a car, climbing walls, and phasing in and out of video filters…

Take another turn through the alleys of your mind with the music video for "Masquerade” by Sonic Rade. Collectively directed by the trio of artists, this flick features classic black and white shots of the band in action in an underground space…

Imark’s music video for "Significant Half" is directed by Icey Jace. Following a failed theft, we see Imark locked up and longing in jail for his loyal lover. The video features stylish cinematography, moving from dark hues…

Supplement your excursion into Heartour with the "All They Want" music video. Jason Young has always been inspired by and interested in creating powerful visuals—the foundations of his first albums were based on drawings he created—so it's no surprise this video offers just that.

"Country Drunk" is a party-starter — and a stomper worthy of a Billings Saturday night. Over a slamming beat and a growling electric guitar riff, Austin Martin tells the story of the aftermath of wild night. Watch the accompanying clip now.

Get closer to the center of the circle with the music video for "Shade Tree," directed by young visionary Brazilian director Ema Ribeiro. In the video, Dawuni beckons us to follow him through the streets of Salvador, Bahia.

Pop singer-songwriter Anna Storm has released her new single/video called "Clown Tears". The single is a seductive dark pop record about finding yourself after a toxic relationship. Storm confides, "It is so easy to lose yourself while trying to please someone you love, but when you finally lose and let go of toxic people, you find yourself.”

Thanks go out to Brunei Darussalam based alt rock artist Iddie Mo who connected with NxtNow for an interview to discuss his debut single/video "It's Chronic", and much more.