Amplify Your Music: How Podcasting on YouTube Can Fuel Your Career
For music creators, the struggle to be heard is as old as time itself. But in the age of digital audio, a powerful new platform has emerged: YouTube podcasting. This innovative blend of audio and video offers you a unique opportunity to not only connect with fans on a deeper level but also generate significant revenue.
Why YouTube podcasting?
YouTube boasts a colossal audience, with over 2 billion monthly active users. This vast reach allows you to tap into a global pool of potential listeners, expanding your fanbase far beyond traditional music platforms.
But YouTube isn't just about numbers; it's about engagement. Podcasting allows you to build a personal connection with your fans, delve deeper than a 3-minute song, and showcase your personality and artistry in a way that traditional music promotion simply cannot.
A few podcasting creation platforms that we recommend you use to publish your music podcast on YouTube include:
Podcastle (helps you create, edit and publish professional quality podcasts and videos)
Alitu (a web-based podcast editing tool that takes your recordings and helps you turn them into an audience-growing show)
Monetizing your music podcast
The beauty of YouTube podcasting lies in its diverse monetization potential. Here are 5 key ways to turn your audio conversations into musical gold:
YouTube Adsense: Once you meet the YouTube Partner Program's eligibility requirements, you can display targeted ads before, during, or after your podcast episodes. This passive income stream grows with your audience, rewarding your efforts as your podcast gains traction.
Sponsorships and Brand Deals: Partnering with relevant brands can be a lucrative way to generate income. Whether it's promoting musical equipment, clothing, or even food delivery services, finding the right sponsors can bring significant revenue while also providing value to your listeners.
Channel Memberships: Offer exclusive content, early access to episodes, live Q&As, and other perks to dedicated fans who choose to become channel members. This recurring income stream builds a loyal community and fosters deeper engagement.
Merchandise and Fan Products: Leverage your podcast's brand to create and sell merchandise like t-shirts, mugs, or even limited-edition vinyl records. This allows fans to directly support your work and express their fandom, while generating additional income for you.
Live Events and Paid Workshops: Use your podcast to build anticipation for live performances or online workshops. Offer exclusive access to ticket sales or early bird discounts for your podcast listeners, turning your online platform into a springboard for offline engagement and income generation.
Examples of music podcasts done right
"Million Dollaz Worth of Game" by Gillie Da King and Wallo: This podcast delves deep into the music of popular rap artists, attracting music lovers and musicians alike. Gillie and Wallo's engaging personalities and insightful commentary have garnered them a devoted following and lucrative brand sponsorships.
"Questlove Supreme" by Questlove: This podcast blends interviews with music industry legends with personal anecdotes and music discussions. Its celebrity guests and authentic conversations have attracted millions of listeners.
“Bound to Divide” by Bound to Divide: This highly informative music podcast is hosted by UK based producer Bound to Divide, who teaches his viewers how to produce melodic house music.
Beyond the revenue
While the financial benefits of YouTube podcasting are undeniable, it's important to remember that it's not just about the money. Podcasting allows you to:
Build a stronger brand: Showcase your personality, values, and musical influences in a way that traditional music promotion cannot.
Connect with fans on a personal level: Foster deeper engagement through conversations, Q&As, and behind-the-scenes glimpses into your creative process.
Grow your musical knowledge: Collaborate with other musicians and industry professionals, learn from their experiences, and expand your musical horizons.
The Takeaway
Podcasting on YouTube offers music creators a powerful tool to connect with fans, build their brand, and generate significant income. By embracing this unique platform and its diverse monetization potential, you can turn your music into a thriving business, amplify your reach, and unlock a whole new level of success in your musical journey. So, grab your mic, hit record, and start sharing your music and your voice – the world is waiting to listen.
What’s Next?
Now that you know why you should create your own podcast on YouTube, be sure to become a FREE member of the Music Accelerator, which is our hub for guidance, music tools and opportunities that will help you take your music career to the next level of success!