In the “Adulting” music video, Samar sends viewers back to the familiar haunts of childhood—only this time, something feels off. Though she’s dressed in a school uniform, something sets her apart from the others in the room. While they’re throwing papers and causing general mayhem…

Bolstered by Rebel’s engrossing melody, the accompanying “GvnGyaal” lyric video cleverly amplifies the vivid enticement of this volatile love. Affairs doused in danger, like this one, can be all-consuming, completely distracting, taking up space in every corner of the brain.

Filmed with the help of a longtime friend, the “People Are Mad” music video is filled to the brim with whimsy and liveliness, providing a much-needed respite from the topsy-turvy outside world—a chance to let go and appreciate the absurdity.

The complementary visual for “Until We Dance” takes the exuberant, staticky, buoyant feeling of impending romance and plunges it straight into the band’s sexy, funny, highly curated, and effortlessly indulgent cinematic universe. This 'Summer Girl"-turned-Cinderella is preparing for a night out…

“Wall Street Blues” is ideally suited for fans to throw their fists in the air and chant at the top of their lungs. So it’s no surprise that the “Wall Street Blues” lyric video, created in collaboration with HIP Video Productions, is the perfect arena for fans to do so without even getting up off the couch.

As a not-so-secret admirer of urban culture—subways and trains, crowds and solitude—the music video for “The Inhibitionists” is a tender love letter to a Berlin run not by thunderous transgressors or rotten scoundrels, but by romantic introverts—those with a twinkle in their eye and a quiet lust…

The “Ridin & Slidin” music video takes the enthusiastic spirit of the track and plugs it into an amplifier, broadcasting good vibrations for all to enjoy. Iyuana’s drive for limitlessness extends into every facet of her artistry, including dance.

Terry Milla’s “GoodBye Baebe” music video sets out to inspire those who feel like their lives don’t matter with a true story of resilience and tenacity.

The latest live reimagination amplifies 6 decades of rock-n’-roll’s untamable unruliness. The “Rolling Stone” music video fans thought they knew has been thoroughly tricked out, featuring the largest “staunch” crew in the group’s history.

Directed by close friend and renowned director Will Thomas, Kelly Glow’s “Black Girl Magic DJ Nervex Remix” music video channels the contagious “bounce” of 90s West Coast boom bap, paired with a complementary hydraulic LA atmosphere.

Alt-Rock Trio Elsewhere set out to pay homage and breathe new life into the forgotten gem, reviving the distinctive sound of “Don’t You Believe Me Baby” for a modern-day audience. Watch the visual now!

Brand new to NxtNow Music is the France based electronic music creator DJ Osytech who delivers a powerful and thought-provoking Electro House track with "By Any Means Necessary". Check out the accompanying music video now!

“Classy” is the next step in A-Wax 1 Million’s new chapter, defined by a full embrace of the visual dimension of his artistry. Over the next year or so, he plans to treat his audiences to vibrant new visual pairings for his most beloved tracks, each more striking than the last.

William Odell Hughes’ genuine presence takes center stage in the “Loving You Was Easy” (Remix) music video. Performing alongside a chorus of robed puppets, he steps and spins with a commanding, effortless grace—as if he were born to do this.

LNX T.N.T. OVAPROOF’s debut music video for “Follow” is an exciting glimpse into his rapidly expanding artistry. Created in collaboration with Radio of 973 Films, the visual weaves elements of Jamaican culture and everyday life with a resounding call to action.

The “Jody” music video offers a rare glimpse into the magnetic personalities of Rosita, P.U.R.P. and Akeem Ali—vibrant, quirky, and full of life—with much more to come.

For those wanting to absorb every word, a lyric video brings the experience full circle. Rather than unraveling a specific narrative, the visual captures the feeling of taking control of one’s fate, presented through a reel of universal moments. What do these people have in common?

FrontnBack’s first foray into visual storytelling in the “Royal Beauty Queen” music video didn’t cut any corners—and it shows. Rather than leaning on cliched symbols of celebration—like popping bottles of champagne in the club—this duo stays fiercely authentic…

There was only one place Holland had in mind for the “My God Is Amazing” music video: the picturesque Freedom Park, a natural wonderland tucked into the suburbs of Charlotte, North Carolina. Surrounded by God’s presence and His magnificent creations, Holland radiates with pride…

Shaheed and DJ Supreme are natural-born champions of classic hip-hop, of their city, and authentic artistry. Check out their newly released music videos for “ILL Level” and “Play Ball” right now!