Leel Phone Partners With Tuned Global to Bring Safe Music Streaming to Children’s Smartphones
New partnership brings curated, age-appropriate music streaming to one of the world's emerging digital ecosystems designed specifically for children
Tuned Global, the Music Cloud Platform for businesses building licensed music experiences, has announced its partnership with Leel Phone to support Leel Music, the safe music streaming service developed for Leel Phone's child-first smartphone ecosystem.
The partnership reflects the rapidly emerging shift in safeguarding children's technology, as device manufacturers move beyond simply making smartphones safer and begin building holistic digital ecosystems that combine communication, entertainment and education within environments parents can trust.
Music has become an increasingly important part of that equation. Yet unlike mainstream streaming services designed primarily for adults, children's platforms require music experiences that are carefully curated, age-appropriate and territory-aware, with infrastructure that gives platform owners greater control and safeguards over content and user experience.
Leel Music has been designed specifically for a closed ecosystem where parents remain in control and children access entertainment within clearly defined safety parameters. Leel Phone is building music directly into its own protected ecosystem, alongside safe communication, parental controls, age-appropriate video and games.
To support this vision, Tuned Global is providing the white-label music applications, content management system (CMS), APIs, metadata services, explicit-content controls and rights-aware infrastructure that enable Leel Phone to build and manage Leel Music as part of its broader ecosystem.
Tuned Global's platform provides the underlying technology needed to manage catalogue operations, territory-aware content availability, metadata, integrations and editorial workflows, while also supporting explicit-content controls that assist Leel Phone during playlist creation and content management.
Leel Phone remains responsible for music licensing and editorial curation, with Tuned Global supplying the technology platform that enables the service to operate efficiently across multiple territories.
The initial phase of Leel Music is expected to offer a playlist-driven listening experience, allowing children to enjoy curated music collections while giving Leel Phone editorial control over content selection and user experience.
Leel Music is expected to give children access to a broad licensed music catalogue through carefully curated playlists designed for a family-friendly listening experience, with content selected and managed by Leel Phone for its audience.
Tuned Global Founder and Managing Director Con Raso, said the partnership not only strengthens Tuned Global's position as leaders in integrating licensed music into specialist digital products, but highlights an important evolution in how children's technology companies are approaching digital entertainment.
"Kids' technology companies are no longer simply building safer devices. They're building complete digital ecosystems that children genuinely want to use and parents can confidently trust.
"Music is an incredibly powerful part of childhood, but delivering it responsibly requires much more than adding a streaming player. Providers need the right licensing model, content management capabilities, metadata, editorial controls and rights-aware infrastructure from day one.
"We're proud to support Leel Phone with our Music Cloud Platform as it brings a safe, curated music experience into its child-first ecosystem and shows what's possible when safety, technology and entertainment are designed together."
Natalie Antoshchuk, Chief Marketing Officer at Leel Phone, said the partnership demonstrates how specialised music infrastructure can help emerging digital platforms deliver richer entertainment experiences, while maintaining the safety, control and trust expected by parents.
"Music is an important part of the experience we want to create for children, but it has to meet the same standards of safety and trust as every other part of the Leel ecosystem.
"We chose Tuned Global because they understand the unique requirements of building music experiences for children, from catalogue management and content controls through to scalable music infrastructure. The partnership was a natural extension of our company's vision for a safer digital experience for children.
"Their Music Cloud Platform gives us the flexibility to introduce Leel Music in a carefully curated way today, while creating a future-proof foundation for our music experience to continue evolving as the Leel ecosystem grows."
Leel Music is expected to launch in Q4 2026, with initial priority markets including the United States, United Kingdom, France, Germany, Italy and Spain.
The partnership follows Tuned Global’s continued investment in its EMEA presence, including the appointment of Mario Forsyth as VP Head of Commercial EMEA earlier this year to support companies across the region building licensed music and audio experiences.
About Leel Phone
Leel is a safe smartphone ecosystem designed for children aged 5–12, built by Trackimo. It is available both as a dedicated Leel Phone and as a downloadable ecosystem for any Android device - meaning parents can turn an existing smartphone into a fully protected kids' phone without purchasing new hardware. Safety is enforced at the network level (via Leel SIM), meaning controls cannot be bypassed by manipulation and tweaking of the software and settings.
The ecosystem includes: Leel Chat (a standalone safe communication app for kids, available on the App Store and Google Play), Leel Parent (the caregiver control app), Leel TV (age-appropriate video), Leel Music, Leel Games (educational, offline, zero violence), and accessories including Leel Watch, Leel Loc8 (GPS tracker), and Leel Tab. All features operate within a closed-garden environment - no internet browsing, no social media, no access to third-party app stores.
About Tuned Global
Tuned Global is the data-driven Music Cloud Platform that empowers businesses to integrate commercial music into their apps and launch complete streaming experiences using advanced APIs, real-time analytics, licensing solutions, rights management systems, AI-enabled music discovery, and customisable white-label streaming apps.
Our turnkey solutions for music, audio, and video - coupled with advanced AI capabilities and a broad ecosystem of third-party music tech integrations - make us the most comprehensive platform for powering any digital music project.
We streamline complexities in licensing, rights management, and content delivery, enabling rapid innovation and bringing new ideas to life. Since 2011, we’ve supported 40+ companies in 70+ countries - across telecom, gaming, fitness, health, media, aviation, and more - to deliver innovative music experiences faster and more cost-effectively.