NN Music Video of the Week: “A.T.M. (All The Money)” by LARA D
At just 21 years old, LARA D is already making waves in the Australian music scene, captivating audiences with her unique voice and fresh perspective. Her passion for music has been a driving force since the young age of 8 LARA D’s diverse roots and unique culture has been a profound influence on her creativity . Embracing her differences, she weaves together a contemporary Pop sound that seamlessly blends rhythms, vocals, and production, capturing the essence of being a young multicultural creative in Australia.
LARA D's energy is reminiscent of acclaimed artists such as Olivia Rodrigo, Alicia Keys, Billie Eillish and Sabrina Carpenter. As a vocalist and songwriter, she effortlessly commands the stage. This command was evident when only at the age of sixteen she had a Voice performance which has been labeled as a top 10 all time Billie Eillish cover.
What's truly remarkable is that LARA D is entirely self-taught, a testament to her independent mindset. Her determination and resilience lay a solid foundation for a bright future in the industry.
In 2021, LARA D introduced her artistry to the world with her first single under Sony Music Australia, entitled "No One". As LARA D ventured out as an independent artist after parting ways with Sony Music Australia, her music and delivery continue to demonstrate her relevance in the ever- evolving hybrid scene of Australian edgy pop music.
Excitingly, LARA D has recently signed with an Independent US record label releasing “A.T.M. (All The Money)”, her first US single in December 2023. This milestone marks an incredible step forward for her career, and everyone should be looking forward to the global potential that she possesses.
Following the wild success of the single that has reached over 1 million streams on Spotify alone and counting, LARA D returns with an explosive video to match. Embracing her identity as a Moroccan-Lebanese musician, LARA D offers up lyrics that celebrate her unique perspective.
“A.T.M. (All The Money)” delves into the societal pressure to change who you are for superficial success in the shape of wealth, fame, or status. The song provides an intimate window inside LARA D’s psyche as she graces the track with earth-shaking vocals over vibrant riffs. The visual for “A.T.M." was directed by Fiona Nova and takes place in a nightclub bathroom. A metaphor for how beautiful things on the surface aren’t always what they seem, the nightclub bathroom profiles a plethora of complex and tragic characters. “A.T.M.” speaks volumes to the false fabric of societal ideals as LARA D searches for authenticity in the modern world.
Currently back and forth from Australia and NYC, LARA D has collaborated with the likes of Diane Warren (Beyoncé, Justin Bieber, Lady Gaga), J Stacks (Da Baby, Youngboy), Emile Gantous (Charlie Wilson, Boys II Men) and JV (Fifth Harmony, Robin Thicke, Machine Gun Kelly) to name a few. She has been featured on Spotify's New Music Friday and MTV's Spankin' New.
Listen to “A.T.M. (All The Money)” on: Spotify