While the “Peter Rabbit” music video certainly celebrates this prosperity, it also harks back to a time before that success was earned—when daFinchi was just a regular guy walking along the shores of Seaside Park to clear his head. Sure, he now has a nicer car, ice-cold drinks on tap, and international flight miles, but at his core…

Filming in part around DuSable Black History Museum in his hometown of Chicago—the “The Black Seed” visual, directed by Pugz Atoms, adds an extra layer of depth to BEEWARE’s profound words.

The music video for “Baby” amplifies the sultry, sexy atmosphere of the track to the max. Created in collaboration with AFNF visuals, it’s just A-Wax 1 Million and his “baby”—lost in the moment and enjoying every second of it.

Chuck Fraz' Da Original’s music video for “Life Is A Race”, created in collaboration with longtime friend J. Jackson, embodies the classic underdog spirit—featuring a track star jumping hurdles on a football field. It’s a timeless metaphor…

The sultry atmosphere of the “Patty Cake” song is amplified in the music video, an energetic, visually striking experience infused with Sachet De'Aun’s signature boldness. Cleverly springing off the “pattycake” wordplay—the video makes one thing definite…

“I’m a Star” and “Can’t Stop Now” are just two of many examples of Chicago rap artist Jelani Lateef’s tenacious spirit—nearly all of his tracks radiate confidence and possess an unquestionable capability to uplift.

“Pronto” perfectly embodies Jay Swishes’’ brand: encouraging listeners to take life by the reins and chase their dreams without hesitation. Watch the accompanying music video now!

Co-directed by Will Thomas and Christina Jackson, masters of cinematic, top-tier visuals for breakout Christian hip-hop artists, King Koro’s “Hopeless Romantic” music video blends creativity with clever, heartfelt storytelling.

Directed by acclaimed filmmaker Rock Davis, whose resume includes work with industry titans like Nas, Mary J Blige, 21 Savage, and more, Contageous Funk’s “ALL DAY EVERYDAY” music video exudes the same tenacity and grit of the track itself.

NxtNow Music is excited to share with you the brand new track entitled “Top Tier”, by Delaware County, PA based rap artist Nuk.

The music video for “Letter 2 My Folks” is a visually stunning, unexpectedly vulnerable portrayal of loss, love, and resilience. Directed in collaboration with Mirzy Productions (@1mirs), Young Hitta crafts a muted atmosphere of reflection and reverence infused with an unmistakable Philly grit.

The “Baby” music video is a testament to David’s work ethic both on and off-screen. Outside of filming, David also self-produced the music video to help bring his vision to life while he can also be seen pumping iron while the camera is rolling.

The visuals in the “Learn Ya Bout Me” music video masterfully weave a triumphant narrative that brings the intensity and authenticity of Terry Milla’s story to life on screen. Immediately, viewers are immersed in Terry’s world…

Q. Ali Bey’s spirit of honesty extends into his visual storytelling, opting for a down-to-earth, grounded aesthetic that veers from the hip-hop status quo with his new music video for “Never Judge a Book”

Brand new to NxtNow Music is the incredibly dope, just unveiled track by Swang entitled “Ye Flow”. This track is hard to pigeonhole, genre wise, and is definitely one of our favorites of 2025 thus far.

With the release of “Walk Through,” Dave Luv flaunts a new style——solidifying his place as a rising young superstar, delivering an electrifying blend of sultry R&B and smooth hip-hop elevated by the velvety vocals of Sagealina.

The “On Dat Brown” music video takes viewers to a bar in a luxurious loft, where YSN Hazel and his lover pour each other glasses of “dat brown” and enjoy each other's company. Viewers will feel the steam coming through the screen…

The "BY ANY MEANS" music video is quintessentially CONTAGEOUS FUNK. Shot in his hometown of Nyack, New York, this brainchild of director Andrew G and Funk infuses elements of his personality and upbringing into the story…

D-Shot’s “Hot Water” is the epitome of West Coast rap, diving into themes of struggle and survival too often faced on the streets. Check out the music video for this dope track now.

Step into the cinematic world of “One Of A Kind”, a gripping secret agent story brought to life by pop-rap innovator Star2 and Thai superstar SPRITE. The music video follows SPRITE and Star2 as they take on the roles of stealthy operatives hired by a rich businessman to free…