The music video for “Letter 2 My Folks” is a visually stunning, unexpectedly vulnerable portrayal of loss, love, and resilience. Directed in collaboration with Mirzy Productions (@1mirs), Young Hitta crafts a muted atmosphere of reflection and reverence infused with an unmistakable Philly grit.

The “Baby” music video is a testament to David’s work ethic both on and off-screen. Outside of filming, David also self-produced the music video to help bring his vision to life while he can also be seen pumping iron while the camera is rolling.

The visuals in the “Learn Ya Bout Me” music video masterfully weave a triumphant narrative that brings the intensity and authenticity of Terry Milla’s story to life on screen. Immediately, viewers are immersed in Terry’s world…

Q. Ali Bey’s spirit of honesty extends into his visual storytelling, opting for a down-to-earth, grounded aesthetic that veers from the hip-hop status quo with his new music video for “Never Judge a Book”

Brand new to NxtNow Music is the incredibly dope, just unveiled track by Swang entitled “Ye Flow”. This track is hard to pigeonhole, genre wise, and is definitely one of our favorites of 2025 thus far.

With the release of “Walk Through,” Dave Luv flaunts a new style——solidifying his place as a rising young superstar, delivering an electrifying blend of sultry R&B and smooth hip-hop elevated by the velvety vocals of Sagealina.

The “On Dat Brown” music video takes viewers to a bar in a luxurious loft, where YSN Hazel and his lover pour each other glasses of “dat brown” and enjoy each other's company. Viewers will feel the steam coming through the screen…

The "BY ANY MEANS" music video is quintessentially CONTAGEOUS FUNK. Shot in his hometown of Nyack, New York, this brainchild of director Andrew G and Funk infuses elements of his personality and upbringing into the story…

D-Shot’s “Hot Water” is the epitome of West Coast rap, diving into themes of struggle and survival too often faced on the streets. Check out the music video for this dope track now.

Step into the cinematic world of “One Of A Kind”, a gripping secret agent story brought to life by pop-rap innovator Star2 and Thai superstar SPRITE. The music video follows SPRITE and Star2 as they take on the roles of stealthy operatives hired by a rich businessman to free…

NxtNow connected with Bosnia and Herzegovina based rap artist and producer Emzeezy for an in-depth interview to discuss his newly released 3-track EP “WHERE I’M AT”, his musical goals for 2025, and much more.

Bosnia and Herzegovina based rap artist and producer Emzeezy recently unleashed his dope new EP entitled “WHERE I’M AT”, which features three tracks, two of which he produced (“Where I’m At” & "Frail"). The remaining track, “The Song I Never Wrote (Self Conscious Part 2"), was produced by BIG SPICE.

Directed by Craig Thomas, the “MONDAY” music video is authentic to the core, putting viewers in M.C’s shoes during the heart-wrenching moments following his mother’s passing. Refusing to manufacture the details the music video explores the days after...

Starting in a rundown hospital bed for the “I FEEL GOOD” video directed by Will Thomas, Mike is presumed dead as he flatlines in front of distressed doctors. But, he is much more than alive as he goes into a rap and shows off his dance moves.

The music video for Neo 21's "SGMA" Remix is a visually captivating piece, blending inspiration from the original Dave & Jack Harlow video with Neo’s narrative and style. Set against iconic landscapes from Bradford, UK…

"747" isn't just a song but a thrilling visual experience that takes viewers on a high-octane journey. The music video for "747" perfectly captures the exhilarating essence of the track, bringing its themes of speed, freedom, and ebullient energy to life.

In his latest music video, "Future Me," daFinchi offers a captivating blend of nostalgia and aspiration set against the picturesque country landscapes of Connecticut. The video includes scenes of daFinchi riding an ATV through lush country fields…

"I.M.O.W" is a standout track from David D'Angelo's latest album, In My Own World, a project born out of the introspection and solitude of the pandemic era. Watch the music video now.

With “Fashionably Late,” Kenilworth Katrina recognizes that we’ve all got a limited amount of time to make our mark, and she’s reclaiming hers with both hands. Watch her accompanying animated music video now.

In the rich, colorful, kaleidoscopic “Stunna” clip, he finds a determined Dave Luv home by himself in a stylish but modest house in the suburbs. It’s a place so attuned to his sensibilities and aesthetic that even the old chandeliers blink in response to his voice.