Directed by Mazerati Byrd and Tru viewz Films, the video extends the record’s atmosphere through sensual, strip-club-inspired visuals. Rather than forcing a complicated narrative onto the song, it stays close to movement, attraction and performance. Beautiful women appear dancing on a stripper pole and against a vivid red backdrop…

In the “Can’t Lose” music video, Bally540 raps alongside his crew in a bright studio as selected lyrics flash across the screen, giving the clip a raw, performance-driven energy that matches the record’s directness.

Check out the brand new single, "New Chick", from global youth entertainment powerhouse Jasper Boyz, featuring breakout talents Lani Love and Nova Starr.

Bro Kendricks El is not treating “143” like a simple love song. For the Detroit artist, the new single and video come from a place he says once felt far away from love altogether.

The "U.S. Against The World Anthem" video does not play like a tournament highlight reel, and that is the right choice. There is soccer around it, but the clip is really about Mvstermind selling the record face-first: rapping into the camera, moving through clean setups, letting the song’s tension do the talking.

Multi-talented Malak Shalom aka Shavirus recently unveiled the standout track, “Belly Jelly”, and we’re stoked to be able to share this DOPE release with you right now!

NxtNow Music connected with Rap Fame, one of the most powerful platforms empowering independent artists to create, compete, and connect directly from their phones, for an exclusive interview to discuss the platform’s origins, success stories and what’s next to come.

Check out the dope new track entitled "Another Dollar" from Toronto by way of Waterloo based rap artist Scottychams right now!

Where the “Orange Soda” clip carries a hint of uncertainty, a looming feeling that things may not work out after all, the “Yummy” visual radiates pure confidence, skipping over the anxiety to celebrate a chemistry so strong it defies all logic.

Directed by DJ Young Samm, the “Love.hate.” music video opens on two inseparable young boys shooting hoops at Milton Park, a snapshot of everyday life spent side by side, “chasing dreams” and embracing the invincibility of youth. As time passes, they inevitably grow and change...

The "Cheesecake" video, directed by Prince Produced It, carries that same pride into the visuals. Shot across major New England landmarks, including TD Garden, Foxwoods, and UConn, it frames the region through scale and presence...

With over 20 million tracks uploaded, 1M monthly active users, generated over $15M in revenue with over $450,000 awarded to independent artists, UK based app Rap Fame has grown into a global hub for emerging talent.

Zy Smoke is a rising voice from Staten Island’s gritty streets—Shaolin’s own, channeling that raw East Coast fire with a trap-soul twist. Listen to his latest release entitled “Forgotten No More”.

"FROM STATEN ISLAND BLOCKS TO LAGOS WAVES" is Zy Smoke’s latest crossover hit: trap-soul verses hustle through SI blocks (sirens, guap stacking, dodging beef), then evolve into lush Afrobeats escape-Lagos sands, ocean waves crashing, shekere rhythms, tropical heat, and king/ queen romance under the moon.

Staten Island, NY based singer-songwriter Zy Smoke returns to NxtNow Music with his latest track entitled “Body Talk”. It is late night trap seduction, blending slizzy swagger, bass-heavy beats, and body-language chemistry. Smooth R&B-pure vibe for after-hours playlists.

Nashville based rap artist RockRackz has unveiled the music videos for "Problems" and “Icky”. Watch both right now!

Staten Island, NY based Zy Smoke is a talented singer-songwriter bringing that raw East Coast energy to the scene. Check out his newly released song entitled “Vibey Nights” right now!

Fast-rising Birmingham rap artist WOHDEE kicks off 2026 with a captivating new video for ‘NO BEHAVIOUR (WYFL RIDDIM)’, the viral freestyle she dropped during a Boxing Day holiday in Jamaica.

“Who You Praising” is one of the standout songs you’ll hear on Gospel rap artist Veelito’s recently released album entitled “S.I.N No More”, which includes twenty other uplifting tracks.

Rap artist Malak Shalom aka Shavirus recently unveiled his dope track entitled “The Undocumented Alienz”, and we’re excited to share it with you right now.