The sultry atmosphere of the “Patty Cake” song is amplified in the music video, an energetic, visually striking experience infused with Sachet De'Aun’s signature boldness. Cleverly springing off the “pattycake” wordplay—the video makes one thing definite…

“I’m a Star” and “Can’t Stop Now” are just two of many examples of Chicago rap artist Jelani Lateef’s tenacious spirit—nearly all of his tracks radiate confidence and possess an unquestionable capability to uplift.

“Pronto” perfectly embodies Jay Swishes’’ brand: encouraging listeners to take life by the reins and chase their dreams without hesitation. Watch the accompanying music video now!

Co-directed by Will Thomas and Christina Jackson, masters of cinematic, top-tier visuals for breakout Christian hip-hop artists, King Koro’s “Hopeless Romantic” music video blends creativity with clever, heartfelt storytelling.

Directed by acclaimed filmmaker Rock Davis, whose resume includes work with industry titans like Nas, Mary J Blige, 21 Savage, and more, Contageous Funk’s “ALL DAY EVERYDAY” music video exudes the same tenacity and grit of the track itself.

NxtNow Music is excited to share with you the brand new track entitled “Top Tier”, by Delaware County, PA based rap artist Nuk.

The music video for “Letter 2 My Folks” is a visually stunning, unexpectedly vulnerable portrayal of loss, love, and resilience. Directed in collaboration with Mirzy Productions (@1mirs), Young Hitta crafts a muted atmosphere of reflection and reverence infused with an unmistakable Philly grit.

The “Baby” music video is a testament to David’s work ethic both on and off-screen. Outside of filming, David also self-produced the music video to help bring his vision to life while he can also be seen pumping iron while the camera is rolling.

The visuals in the “Learn Ya Bout Me” music video masterfully weave a triumphant narrative that brings the intensity and authenticity of Terry Milla’s story to life on screen. Immediately, viewers are immersed in Terry’s world…

Q. Ali Bey’s spirit of honesty extends into his visual storytelling, opting for a down-to-earth, grounded aesthetic that veers from the hip-hop status quo with his new music video for “Never Judge a Book”

Brand new to NxtNow Music is the incredibly dope, just unveiled track by Swang entitled “Ye Flow”. This track is hard to pigeonhole, genre wise, and is definitely one of our favorites of 2025 thus far.

With the release of “Walk Through,” Dave Luv flaunts a new style——solidifying his place as a rising young superstar, delivering an electrifying blend of sultry R&B and smooth hip-hop elevated by the velvety vocals of Sagealina.

The “On Dat Brown” music video takes viewers to a bar in a luxurious loft, where YSN Hazel and his lover pour each other glasses of “dat brown” and enjoy each other's company. Viewers will feel the steam coming through the screen…

The "BY ANY MEANS" music video is quintessentially CONTAGEOUS FUNK. Shot in his hometown of Nyack, New York, this brainchild of director Andrew G and Funk infuses elements of his personality and upbringing into the story…

D-Shot’s “Hot Water” is the epitome of West Coast rap, diving into themes of struggle and survival too often faced on the streets. Check out the music video for this dope track now.

Step into the cinematic world of “One Of A Kind”, a gripping secret agent story brought to life by pop-rap innovator Star2 and Thai superstar SPRITE. The music video follows SPRITE and Star2 as they take on the roles of stealthy operatives hired by a rich businessman to free…

NxtNow connected with Bosnia and Herzegovina based rap artist and producer Emzeezy for an in-depth interview to discuss his newly released 3-track EP “WHERE I’M AT”, his musical goals for 2025, and much more.

Bosnia and Herzegovina based rap artist and producer Emzeezy recently unleashed his dope new EP entitled “WHERE I’M AT”, which features three tracks, two of which he produced (“Where I’m At” & "Frail"). The remaining track, “The Song I Never Wrote (Self Conscious Part 2"), was produced by BIG SPICE.

Directed by Craig Thomas, the “MONDAY” music video is authentic to the core, putting viewers in M.C’s shoes during the heart-wrenching moments following his mother’s passing. Refusing to manufacture the details the music video explores the days after...

Starting in a rundown hospital bed for the “I FEEL GOOD” video directed by Will Thomas, Mike is presumed dead as he flatlines in front of distressed doctors. But, he is much more than alive as he goes into a rap and shows off his dance moves.