In an era where artificial intelligence can replicate voices, likenesses and even personality traits at scale, traditional legal frameworks are being stretched beyond their original intent. Public figures are no longer just protecting songs, films or brand assets, they are racing to secure ownership…

In this article, globally recognised leading trademark lawyer Aparna Watal, Partner at Halfords IP, unpacks the key lessons from the IP (intellectual property) legal battles among iconic musicians, Taylor Swift, Katy Perry, and Eminem.