Watch “Be My Lover”, the New Clip From Infamous HER
“Infamous” may be their chosen descriptor, but arguably, there are a few words that better capture the flourishing, infectious creative spirit of this sharp collective. Words like uninhibited or enthralling might be more fitting for the band in their current chapter, as The Infamous HER continues to weave unpredictability deep into their identity. Over the last fifteen years, they have only doubled down on their mission, inviting listeners to “expect the unexpected” (and genuinely mean it) all while pushing themselves to expand their sonic horizons and explore terrains only they could pull off. Coming up in the Lower East Side underground, spearheaded by the captivating Monique Staffile, the group has always taken pride in making bold moves and following its instincts wherever they lead, including planting its New York City roots firmly in Nashville. With imagination and passion as their guide, their sound knows no borders or boundaries, a rare slice of fresh expression pulsing with attitude and playfulness. Unapologetically, the band strives to raise its own bar, beckoning listeners to revel in the pure joy of making music alongside them.
Written in a rental house while on tour and revived nearly fifteen years later, “Be My Lover” takes off from a deep, fuzzy bassline that pulls listeners through the doors of one of those scrappy New York joints the band frequented in their early days, where a fiery frontwoman and her animated crew blow out the speakers and tear the house down in one fell swoop. Even a band defined by its unpredictability can knock it out of the park with a taste of classic, undistilled rock and roll. The story is cut and dry, easy to enjoy: this narrator has sniffed out the lies in her lover’s adoring sentiments, certain that his declarations of love “don′t mean a thing.” But she’s no lover scorned. With two hands on the mic and a fire in her eyes, she takes control, pointing to the dance floor and daring them to earn her back. Her commands ring out into the night, answered by choruses of electric guitars and the driving, relentless pulse keeping rock’s heartbeat very much alive.
Enthusiasts like The Infamous HER recognize rock’s intangible power to light up the heart and the soul. Those who chase the feeling of being swept away by a musical current crave the chance to stand at the epicenter of something ferocious, to feel the kick of the drum deep in their chest, and to leave their problems out of sight and out of mind. The “Be My Lover” music video puts viewers right in the eye of the storm, spinning them around their recording studio with a 360-degree camera as they rip into an electrifying performance. At first glance, it may seem like they’re sticking to the garage rock status quo, mirroring the “back to basics” appeal of the song, but not everything is as it seems. Adorning an impeccable mustache, with her male counterparts embellished with pigtails and flouncy attire, Staffile and her crew inject the scene with a sense of youthful invincibility, their hunger for a good time bound to rub off on anyone watching.
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